Labeling
At Sapun, crafting handmade products involves a lot of love, attention to detail, and creativity. And one essential aspect of our business is designing labels for our products. Not only is it a legal requirement, but it's also an opportunity to showcase our brand's logo and theme.
We take great care to ensure that all necessary details are included on our labels, such as the product name, weight, ingredients, and usage instructions. But we also want to create a cohesive look that enhances our brand recognition and makes our products stand out.
Here's a sneak peek into our label designing process:
Determining the Product Name and Theme: The first step in our label designing process is determining the product name and theme. We want the name to be memorable, catchy, and reflect the essence of the product. The theme could be inspired by the fragrance, color, or purpose of the product. For instance, our "Lush Lavender" soap features a soothing lavender scent and light purple color, so we designed a label incorporating our brand's logo and with the clear background it follows the color scheme.
Choosing the Label Material: We take care to choose the appropriate label material to ensure the longevity and durability of our labels. We consider factors such as the product's environment, whether it will be exposed to moisture, and if the label needs to be removable. For some of our labels, we choose waterproof materials that withstand exposure to water and oils, ensuring that the label stays intact and legible throughout the product's use.
Creating the Design: Once we have determined the product name and theme and selected the label material, we start creating the label's design. We incorporate our brand's logo and color scheme into the label design to maintain brand consistency. We use graphic design software to create our labels, incorporating high-quality images, graphics, and fonts. We experiment with different layouts, font styles, and sizes to create an eye-catching and informative label.
Finalizing and Printing the Label: After finalizing the label design, we send it to our trusted printer to produce high-quality, professional-grade labels. We review and approve a printed proof before finalizing the print run to ensure accuracy and quality.
At Sapun Soaps, we understand the importance of label design in enhancing our brand recognition and showcasing our handmade products' quality. We enjoy the label designing process and take pride in creating unique and cohesive labels that reflect our brand's essence.